Illustrative Scenarios, Not Client Results
We don't publish real client names, screenshots or figures — practices trust us with their data, not their case study rights. What follows are three composite situations that show how we'd actually approach the problem.
Read This Before the Three Scenarios Below
A lot of agency case-study pages are built on numbers nobody can check — "3x more patients," a before/after chart with no source. We're not going to do that, and we don't have real client work to publish even if we wanted to. So, to be explicit about what the sections below actually are:
- They are illustrative, composite scenarios written to show method, not a record of what happened at a real practice.
- No practice, doctor or clinic described below is real, and no name, logo or quote appears anywhere on this page.
- There are no patient counts, percentages or before/after numbers on this page, invented or otherwise — we don't think a made-up figure is more honest just because it looks specific.
- What is real is the approach — the diagnosis, the channel choices and the reporting discipline are exactly how we'd run each of these.
- If you want an assessment of your own practice, the free audit produces one — from your actual numbers, not ours.
A Solo Dental Practice Losing Leads After the Click
Enquiries were coming in from a decent local search position. Most of them were never actually getting to a booking.
The Situation
A single dentist, one front-desk phone line, and a website contact form that fed into a personal email inbox nobody checked between patients. Local search visibility was already reasonable for "dentist near me" style terms — the practice just couldn't say what happened to the people who found it.
What We'd Run
Call tracking on the main number and a separate tracked line for the website, so every enquiry could be tied to whether it came from search, the Google Business listing, or somewhere else. A same-day response routine for the contact form, replacing the personal inbox with something the front desk actually watches.
A Realistic Outcome
The practice would, for the first time, be able to see which calls were missed and roughly when — usually a specific window, like the lunch hour when the front desk steps away. Fixing that window plausibly recovers some enquiries that were already being generated but simply never answered; SEO spend keeps working the same as before, it just stops leaking after the click.
A Cosmetic Dermatology Practice in a Crowded Metro Market
Plenty of competitors running ads for the same procedures, and reviews that hadn't been touched in over a year.
The Situation
A dermatology practice offering both medical and cosmetic appointments in a city with several established competitors. The cosmetic side was the growth opportunity, but the Google Business profile carried a handful of old reviews and no recent photos, and paid campaigns had never been split between the two very different patient types.
What We'd Run
Separate landing pages and separate ad campaigns for medical versus cosmetic appointments, since the two are searched for and compared completely differently. A structured review request sent after every cosmetic visit, and a reputation routine that keeps the profile current rather than requesting reviews in occasional bursts.
A Realistic Outcome
A steadier flow of recent, specific reviews is the more durable win in this category, because cosmetic patients compare practices on exactly that before they ever call. Splitting the campaigns should make it possible, for the first time, to see cost per booked cosmetic consultation on its own instead of blended with routine medical visits — whether the volume itself moves depends on the local market, which we wouldn't promise in advance.
A Physical Therapy Group With Three Branches and One Listing
Referrals filled the calendar, but every branch shared one online identity and nobody could tell them apart.
The Situation
A physical therapy group with three branches across town, most patients arriving through orthopedist referrals. Only the original branch had a Google Business listing; the other two were either missing or duplicated, and there was no way to tell which branch a website enquiry was actually meant for.
What We'd Run
Claim and properly build out a listing for every branch, with its own hours, therapists and directions, plus a location page on the site for each one. A tracked phone number per branch, and outreach to referring physicians to confirm the correct branch details were on file with each one.
A Realistic Outcome
Making all three branches independently findable in local search plausibly picks up some walk-in and self-referred demand the referral-only branches were never getting. The bigger, more certain change is operational: for the first time each branch would have its own number and its own report, instead of three locations sharing one indistinguishable stream of enquiries.
What's Real About All Three, Even Though the Practices Aren't
The situations above look different. The discipline underneath them doesn't change from one practice to the next.
Tracking Goes in First
Before we'd claim a single result in any of the three scenarios above, calls, forms and listings get wired up to actually measure it.
One Report, One Number
Whatever channels are involved, the report reads in booked appointments — not rankings, impressions, or a metric that only sounds good.
Honest About the Uncertain Part
A local market's competitiveness and a practice's own follow-up habits affect the outcome as much as anything we run — which is why you won't see a promised number on this page, or anywhere else on this site.
Get an Assessment of Your Actual Practice
Not a hypothetical — a free audit of your own website, listings and reviews, and what we'd fix first.